Trademark Basic

Definition of Trade Mark

Trade mark is a sign which distinguishes the goods and services of one trader from those of another. A mark includes a device, brand, heading, label, ticket, name, signature, word, letter, numeral or any combination of these.

Non-Registrable Trade Mark

1. Prohibited Marks
   One of comprises those marks, which are likely to confuse or deceive the public or contrary to the law
2. Scandalous or Offensive Matter
   If it contains or comprises any scandalous or offensive matter or would not otherwise be entitled to protection in any court of law and it cannot be registered
3. Prejudicial to the Interest or Security of the Nation
   Registrar the responsibility of determining trade mark, is or might be prejudicial to the interest or security of the nation. It may be that a mark contains an inflammatory statement or words

Functions of Trade Mark

1. Origin – A trade mark helps to identify the source and those linked for the products and services trade in the market.
2. Choice – A trade mark assists consumers to choose goods and services with ease
3. Quality – Consumers define a certain trade mark for its known quality.
4. Marketing – Trade mark play a significant role in promoting. It’s common for consumers to make purchases based on continuous effect of advertising.
5. Economic – Recognized trade mark is a valuable asset. Trade marks may be licensed or franchised.

Importance of Trade Mark Registration

Intellectual Proprietary privileges in relation to a trademark may be established through actual use in the marketplace and registration provides for:

1. Exclusive Rights – Registered trade marks owners have exclusive right to use their marks in trading. They also have the rights to take legal action for infringement under the Trade Mark Law against others who use their marks without consent. They can either take civil action or lodge complaints to Enforcement Division for appropriate actions under the Trade Description Act 1972.
2. Legal Evidence – Registration certificate issued by Registrar Office is a prima facie evidence of trade mark ownership.  A certificate of registration serves as an important document to establish the ownership of goods exported to other countries.