PETALING JAYA, 26 APRIL 2026 – The Intellectual Property Corporation of Malaysia (MyIPO) today organised the Serve & Protect: HHIN Media Pickleball Challenge 2026 as a platform to appreciate and strengthen strategic partnerships with media representatives.
Held in conjunction with the National Intellectual Property Day (HHIN) 2026 celebration, themed “Intellectual Property, the Pulse of Malaysia MADANI: IP & Sports – From Idea to Podium”, the programme highlights the strong connection between sports, innovation and intellectual property in creating value and driving future industries.
Through a relaxed and interactive approach, the programme not only promotes sportsmanship but also enhances collaboration between MyIPO and the media in raising public awareness on the importance of intellectual property protection.
The programme also reflects MyIPO’s ongoing commitment to engaging stakeholders in a more inclusive and dynamic manner, in line with the aspirations of Malaysia MADANI.
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